Sneaker Wars: Adidas V. Puma

"The tangled rivalry that shaped sports."

Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

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Created By

Status

Ended

Original Name

Sneaker Wars: Adidas V. Puma

First Air Date

September 24, 2025

Last Air Date

September 24, 2025

Seasons

Episodes

Language

English

Production Companies

Studio 99 Matador Content The Walt Disney Company EMEA Pine Barren Productions Delightful Dilemma Productions

Networks

Disney+

S01E03

Win at All Costs

Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.

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