Abbi is a highly skilled Marketing Strategy Lead for film and festivals, committed to helping filmmakers connect their stories with audiences. Based in the Midlands, she heads publicity and outreach for the Worcester International Film Festival, securing press coverage, engaging audiences, and raising the profile of filmmakers and industry talent. With experience spanning strategic publicity, AR, PR, content marketing and audience development, Abbi combines storytelling and strategy to bring meaningful projects to life and foster lasting community impact through film.
Driven by a love of socially conscious storytelling and collaboration, Abbi is dedicated to using film as a tool for empathy, conversation, and community impact.
